Fleur Walne

“It’s through mistakes that you actually can grow. You have to get bad in order to get good.”

This Paula Scher quote encapsulates an attitude to design that embraces using one’s own mistakes as a tool for self improvement. It reminds me to keep going with idea generation and research experimentation and to never give up.

I think about this idea often, especially as it relates to the design process. Every experience is valuable, more so than just in terms of whether its results are a success or a failure. Design is, for me, a process of constantly learning and growing and becoming a better version of oneself.

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Gig poster, CD and album design set against a black background. The gig poster features the album’s name, ‘clipping’, repeated in the background with tour dates overlaid. The album cover and CD feature the same distorted text - ‘clipping’ with the i’s omitted - in black and red text on set against a white background. The CD and album itself feature an abstract texture of paper in red, with stark black shadows.

CLPPNG

A poster featuring an upside down image of a woman's face with an expression of ‘eurika!’ while a gin bottle, modeled to resemble a lightbulb, sits over her head. Repeated text in the background reads, ‘be ginspired’.

Inspire

Poster design advertising a ‘novel gin bottle pack’ that promotes the total Gin drinking experience.

Three posters in series, sharing the same warm yellow, black and white palette and circular graphic elements but representing three separate pieces of advice. From left; ‘balance’ is represented by a circle balanced atop a second circle of equal size, ‘breathe’ is represented by circles of gradually decreasing saturation expanding out from the bottom of the poster, and ‘focus’ is represented by a series of circles arranged in a 3x3 grid that gradually become less blurry.

Breath

If I Knew Then What I Know Now – three pieces of advice to first year Graphic Design university students.

A tote bag featuring a variant on the recycle logo, modified to include a house in the centre of the three interlinked arrows. Below this sits the caption ‘pick up your literature, Ipswich!’ in handmade lettering.

Tote bag

A fictional anti-litter campaign, which, through displaying a series of short stories in the environment as incentive, aims to encourage volunteers to improve shared spaces and prevent waste in the local Ipswich area.

Three screens of different sizes showing various web pages for the Balance Box site. On a computer screen is a homepage with the text ‘need more balance? we’ve got just the thing.’ On a laptop is the ‘about us’ section which features the heading ‘find your balance’ and text about the site. On a phone screen is a survey page displaying different categories to do with work/life balance. All screens feature various configurations of overlapping circles in the background.

Balance Box

Balance Box is a fictional subscription box service that aims to aid anyone struggling with achieving and maintaining a healthy work/life balance.